If you have not found these mixes in your area yet, they can be purchased at Amazon.com, but only by the case. Just this week, glutenfree.com announced that they will be offering these mixes so that everyone can order them online, if they can’t find them in their local stores. The Betty Crocker gluten-free mixes hit the scene in the summer of 2009 in most major U.S. cities. Months later, we’re still hearing complaints that some people still can’t find the mixes in their local stores.
In most major cities, these mixes are sold at Wal-Mart, some Super Target stores and local grocery stores. In the Southeast those stores include Ingles, Kroger and Publix. There are four mixes total – chocolate chip cookie, vanilla cake, chocolate cake and brownies. The mixes are really easy to use and quite tasty. For a list of recipes to use with these mixes, check out the General Mills gluten-free recipe page.
At our house, we like to make pan bars with the cookie mix. The cake mixes are both quite good and the vanilla cake mix makes the perfect pineapple upside-down cake. We add extra butter when making the brownies but adding a little unsweetened applesauce also makes them a little more moist. The more moist the brownies are, the longer the shelf life seems to be.
To see the list of all General Mills gluten-free products, check out their new website, Live Gluten Freely, which is dedicated to their gluten-free products and recipes. This is the first website of its type, among mainstream food companies. General Mills owns the following product lines, which all offer some gluten-free items.
- BETTY CROCKER® DESSERT MIXES
- BETTY CROCKER® FRUIT FLAVORED SNACKS
- CHEX® CEREAL
- LÄRABAR®
- PROGRESSO® SOUP
- YOPLAIT® YOGURT
Without question, General Mills is the forerunner of the big 5 food companies in the U.S., when it comes to catering to the gluten-free market. While some companies are dragging their feet when it comes to labeling their products that are in fact, gluten-free – General Mills is working diligently to find ways to make the most of the opportunity to cater to the exploding gluten-free market. Due to the overwhelming positive consumer response to the new Betty Crocker mixes, one can only wonder what General Mills is working on for us next!





